- Subsidiaries and associated companies: For the purpose of business stabilization this enables you to know whether your investment is on a thin rope or not. Diversification is a major ingredient to the growth and security, because earnings will be generated from subsidiaries and associated companies to boost the profit margin of the parent company.
- Historical background: The history and business of the the company right from inception should be well studied. It is important to know the changes and developmental phases of the company, track records of its board of directors, how the company was started, they company's relationship with clients, clients and the society in general. This information can be obtained in business sites online.
- Board members: What is the track records of the board members? The better the track records and experience of the board members the better and more secure is your investment.
- Legal matters: You must cross check that the company does not have legal or court case that may lead to its closure, liquidation or even bankruptcy. There are known cases where litigation concerning board members, investors or even rival companies has led to the closure, liquidation or even bankruptcy of the company.
There are many other Public offer factors that you have to consider also making use of the stock market information to to ascertain the viability of a public offer.
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